CFPB’s comment period for its recently proposed payday lending rule ends Friday, October 7.   The industry is flooding the CFPB with comments, so it is important for consumer advocates to make sure their voice is heard. Tell the CFPB that you support a strong ability-to-pay standard and that an ability-to-repay standard ought to apply to every loan to ensure that consumers do not get trapped in a cycle of debt. To submit a comment online, go here .