Woodstock and its partners want to reach people where they are on their financial journey. To do that, we’ve launched a 3-month campaign that leverages multiple media streams including radio, audio streaming, social media, billboards, transit shelters, and community outreach to direct consumers to the resources available at WeProsperIL.org, prompting them to share their story and inviting them to join the advocacy network.
While eliminating predatory lending was one step toward helping families avoid cycles of debt, getting people to WeProsperIL.org helps provide safer options to those experiencing financial hardship. The website includes information for consumers about how they can lower their bills, secure additional income sources and find lower-cost loans.
Predatory lending has disproportionately impacted Black and Latino communities, which is why advertising materials are in English and Spanish, strategically placed in neighborhoods most impacted by predatory lending.
The radio campaign started airing Monday, April 4 on 105.1 Que Buena radio station and Univision’s Uforia. You can have a listen here:
Social media advertising, which started Wednesday, April 6 is getting the message to people in communities most affected by high interest loans. Ads are running in both English and Spanish, with nearly 3,500 clicks on the ad in just a week and a half.
Keep an eye out for billboards and bus shelter ads, which started going up last week. Here are the locations for some of our billboards:
- 1405 E Cass St., Joliet
- 2625 Washington St., Waukegan
- 1539 25th Ave., Melrose Park
- Cermak/Trumbull, Chicago
- 4162 W Ogden, Chicago
- 5245 W Grand Ave, Chicago
- 147th St @ Cleveland Ave, Posen
- 9200 W North Ave, Melrose Park
Thank you to our sponsors for making this campaign possible: